adeona

Email and campaigns

CoachKeep sends and receives a practice's email. This page explains each kind of email, who it goes to, the address it comes from and the limits.

The kinds of email

  • Mailbox email: what the coach or their team writes to one person. Threaded with the replies, on that person's record.
  • Automatic email: booking confirmations, reminders, reschedules and cancellations, invoices, receipts and payment reminders.
  • Campaigns: one email to many people who agreed to marketing.

The sending address

Each practice sends from its own address on an Adeona mail domain, for example hello@yourpractice.getadeona.app, with the practice's or the coach's name shown as the sender. Replies come back into the practice's CoachKeep mailbox. The domain is authenticated with SPF, DKIM and DMARC, so mail is accepted by Gmail, Outlook and Yahoo.

Sending from a practice's own domain (such as hello@yourpractice.com) is not available today.

How it is delivered

Email is sent through Cloudflare Email Service and Amazon SES. If one is busy, the other takes over. Bounces and spam complaints come back automatically: an address that bounces permanently or complains is not emailed again.

Campaigns

  • Who receives it: only people who agreed to marketing email, on that exact address, who have not unsubscribed and whose address has not bounced. This is checked again for each address at the moment it sends, not just when the campaign is written.
  • Audiences: everyone not yet won or lost, everyone with a lead, or every contact, and can be narrowed by stage, status, source or location.
  • Unsubscribe: every campaign email has a one-click unsubscribe link and the List-Unsubscribe header that Gmail and Yahoo require for bulk mail.
  • Personal touch: merge fields such as the person's first name. A campaign comes from the coach by name ("Priya from Calm Minds"), and replies go to the coach.
  • Test send: send the campaign to yourself first.
  • Scheduling: send now, or at a set time.
  • Stop button: a running campaign stops before its next email.
  • Review: today, a practice's campaign wording is checked by the Adeona team before it is sent.
  • Safety guard: if spam complaints pass 0.1% of recent campaign email, the practice's campaigns pause until someone looks.
  • No tracking: CoachKeep does not track opens or clicks.

Limits

  • Campaigns: 5,000 emails a month and 500 a day per practice by default.
  • Mailbox and staff-sent email: 100 a day and 2,000 a month per practice.
  • Booking and invoice email is never held back by these limits.

Last updated 5 November 2026. Questions? Support.